Baby & Kids
Drinks
Fresh Food
Frozen Food
Food Cupboard
Health & Beauty
Pets
Household
Compare Car Insurance
Compare Home Insurance
Compare Breakdown Cover
Compare Pet Insurance
Compare Travel Insurance
Compare Motorbike Insurance
Compare Van Insurance
Compare Bicycle InsuranceGrowth has been tremendous in eCommerce since the Covid19 pandemic. As more and more businesses move online, there is an increasing demand for professionals who can help companies succeed in the digital marketplace. So, get prepping your CV, as here are some of the most in-demand roles in eCommerce right now.
Digital Marketing Roles
Digital marketing is essential for any eCommerce business. Professionals who can help drive traffic, generate leads, and increase sales through digital channels are highly sought-after.
SEO Specialists
SEO (search engine optimisation) specialists have skills in optimising websites and content to rank higher in search engines like Google. Given that a majority of website traffic comes from organic search, companies are eagerly hiring SEO experts. CVs with proven SEO results and technical knowledge like keyword research and link building tend to stand out.
Social Media Managers
Managing a brand’s social media presence across channels like Facebook, Instagram, and X requires creativity and analytical skills. Social media managers who can engage audiences, run effective campaigns, and demonstrate ROI are in high demand. Experience managing and growing social accounts, with skills in content creation and community management, is ideal.
PPC/SEM Experts
Pay-per-click (PPC) and search engine marketing (SEM) specialists are crucial for running successful paid advertising campaigns on platforms like Google Ads and Facebook Ads. Optimising campaigns to maximise ROI requires analytical and technical PPC/SEM skills. This is a role that is increasingly in demand.
Email Marketers
Email marketing is still an effective channel for eCommerce customer engagement and retention. Professionals skilled in creating targeted email campaigns, optimising open/click-through rates, integrations, and measuring results are valuable assets. Strong analytics and copywriting abilities are a plus for this in-demand digital role.
Affiliate Managers
Affiliate marketing taps into influencers and publishers to promote products and increase sales. Managing large affiliate programmes and networks requires organisational and negotiation skills. Performance tracking, fraud prevention, recruitment, and relationship management are also key to succeeding as an affiliate manager.
eCommerce Operations Roles
Smooth eCommerce operations require professionals who can manage inventory, supervise fulfilment, oversee customer service, and more. These roles ensure orders are fulfilled efficiently.
Warehouse Managers
Managing warehouse workflows, inventory, shipping, and logistics for eCommerce orders requires strong organisational skills. As fulfilment processes are mission-critical, qualified warehouse managers are sought by companies selling online. Experience with warehouse management systems (WMS) is a plus.
Customer Service Managers
Customer service makes or breaks the shopping experience. Managers who can oversee service teams, optimise support processes, analyse data, and identify areas for improvement are invaluable. Customer service expertise is vital for this in-demand operational role.
Supply Chain Analysts
Monitoring supply chain performance by gathering data and identifying potential issues requires analytical skills. eCommerce businesses rely on supply chain analysts to gain insights and maintain efficient product flow. Understanding supplier relationships and logistics costs provides an advantage.
Fulfilment Specialists
Handling the storage, packaging, and shipping of online orders requires optimisation. Fulfilment specialists skilled at streamlining processes, reducing costs, and meeting service-level agreements are in demand. Knowledge of fulfilment methods and technologies is essential.
Inventory Planners
Forecasting demand and managing optimal inventory levels is crucial for balancing product availability and costs. Inventory planners use data analysis to minimise excess stock while avoiding shortages. This key operational role continues to grow in importance for eCommerce.
Web Development and UX Roles
Developing, designing, and optimising eCommerce websites requires an array of web development and UX skills. Professionals who can enhance the online shopping experience are in great demand.
eCommerce Web Developers
Web developers specialising in building and managing eCommerce platforms like Shopify, Magento, and WooCommerce are highly sought-after. Expertise in front-end development, integrating payment systems, optimising site performance, and applying security best practices is key for this role.
UX Designers
User experience (UX) designers focus on creating seamless, user-friendly eCommerce sites and apps. Skills in information architecture, wireframing, prototyping, usability testing, and responsive design are vital. UX designers play a crucial role in customer acquisition and retention.
Product Photographers
Visual appearance makes a huge impact on eCommerce conversion rates. Photographers who can make products look appealing by styling, lighting, and shooting them attractively are in demand. Expertise in editing, retouching, and managing photo shoots is required.
The eCommerce sector will continue expanding, creating ample opportunities in digital marketing, operations, web development, and related fields. By gaining in-demand skills and showcasing relevant experience, professionals can capitalise on the growth of online retail. The roles highlighted here are integral for eCommerce success and will be critical hires moving forward.